How to Automatically Send SuperProfile Leads to MailerLite (Using Zapier)

What is Zapier?

Zapier is a tool that lets you connect SuperProfile with other apps like MailerLite, Google Sheets, HubSpot, and more.

It allows you to automate workflows so that data moves between apps without manual effort.

How This Workflow Works

This automation (called a Zap) has two parts:

• Trigger → The event that starts the automation
• Action → The step Zapier takes automatically after the trigger happens

In this example:

• Trigger: A new lead is created in SuperProfile
• Action: The lead is added to your MailerLite email list

What You’ll Achieve

Once set up, every new lead will automatically be added to your MailerLite list, allowing you to send emails and automate follow-ups.

When You Should Use This

• When you want to build an email list
• When you want to send automated emails or freebies
• When you want to nurture leads over time

Before You Start

Make sure you have:

• A SuperProfile account with leads coming in
• A Zapier account
• A MailerLite account with at least one Group (email list) created

Step 1: Connect Zapier to SuperProfile

1.Log in to your SuperProfile dashboard

1. Click your profile (bottom-left corner)

1. Go to Account Settings

1. Open the Integrations tab

1. Click Connect next to Zapier

You’ll be redirected to Zapier to log in or sign up.

Step 2: Create a New Zap

After connecting Zapier, you can create your automation.

• Go to Zapier
• Click on Create → Zaps

​OR

• Use the Copilot box to describe your workflow

This will open the Zap builder.

Step 3: Setting Up the Trigger (SuperProfile)

You can either use Copilot or set this up manually.

The trigger is the event that starts your automation.

1. Click on Trigger

1. Search for and select SuperProfile

1. Choose the trigger event

Here’s what each option means:

• New Lead → Someone shares their details (email, phone, etc.)
• Auto DM Lead → A lead comes through your AutoDM funnel
• New Purchase → Someone buys a product
• New SuperProfile Follower → Someone follows you
• Purchase Abandon → Someone starts checkout but doesn’t complete the purchase
• Subscription Expired → A user’s subscription ends or is not renewed

👉 In this case, select New Lead

1. Select/Login to your SuperProfile account

1. Click Test Trigger

Zapier will pull recent data from your account.

Select a sample record and click Continue

Step 4: Set Up the Action (MailerLite)

The action is what happens after the trigger, and where you tell Zapier how to send data to MailerLite.

1.Click on Action

1. Search for and select MailerLite

1. Choose Create or Update Subscriber as the action event

Connect your MailerLite account and grant permissions

Step 5: Choose Your Email List (Group)

MailerLite uses Groups to organize subscribers.

• Select the group where you want to add your leads

Example:

• “Newsletter”
• “Freebie Leads”

Step 6: Test Your Zap

1. Click Test Step
2. Zapier will send a sample lead to MailerLite

Check in MailerLite to confirm:

• The subscriber has been added
• The details are correct

Step 7: Publish Your Zap

1. Click Publish
2. Your Zap is now live

Final Outcome

Every time a new lead is captured in SuperProfile, they will automatically be added to your MailerLite email list.

You can now:

• Send welcome emails
• Share content or freebies
• Build automated email sequences

Tips

• Create different Groups for different lead sources
• Use tags to track where leads are coming from
• Set up a welcome email automation in MailerLite

Common Issues

• Subscriber not added → Check if the Zap is published
• Missing data → Recheck field mapping
• Wrong group → Ensure correct MailerLite group is selected